5 November White friday The Big Fundraising Day.
The campaign is a response to the global Black Friday shopping fever, helping to highlight the good work that different organizations are doing despite their day-to-day challenges, and emphasizing the importance of making a small but regular donation to promote and sustain them.
This year, 66 organisations and initiatives took part in the campaign. Although their goals are diverse, they share one common desire - to build a better society as a whole!